Anyone can write, but not everyone can write right.
Every brand manager has an idea of what tone and voice best fits the brand’s demographics, both on and offline.
Not every brand manager is right.
It’s okay! Good copywriters help brands develop a better-fitting tone and voice. Great copywriters find the tone and voice that best fits the brand’s existing and future digital communities.
Building Brand Loyalty Through Authentic Human Connection
According to an eBook produced by Asendia, a global e-commerce delivery company, “Authenticity is defined as how a shopper perceives a brand to be faithful to itself, its customers, and to the wider world, and is the basis on which shoppers trust them… Read More
Threads:
Is It Worth It Yet?
By now, we all know that drastic changes on X created a primordial rift in the social media continuum. New apps emerged but reminded many of the halcyon days of social media, when posting was lighthearted and fun. Threads and Bluesky have both been… Read More
How Crocs Came Back From the Brink of Extinction
Niche marketing is smart in a few instances. For example, Lefty’s Left Hand Store markets to left-handed people. Since 95% of the population is right-handed, targeting the 5% who don’t want right-handed products is a smart business model. It wouldn’t make any sense for… Read More
Picture This…
Guests, customers, fans, future clients, what do they all have in common? They don’t want to feel “sold” to. Ads need to dig into that PIE: Persuade, Inform, Entertain, and somehow not come across as selling. This isn’t to say a graphic has to be pops of color and a shock of copy, but, the ROI a brand receives from its digital presence is often tied to how people perceive the brand online. And more now than ever consumers demand more from brands. According to Sprout Social, “91% of people believe in social’s power to connect people.” So if that PIE includes a sprinkle of sales, and a lot of connection, the brand community will come.
